Last updated Oct 31, 2018
We have prepared this Privacy Notice to explain how, why, and when we collect data from you on our website.
2. WHAT DATA WE COLLECT AND HOW WE USE IT
We may collect the following categories of information on our website and use them for the purposes explained below.
Contact Information: You may provide us with your name, phone number and email when you sign up for our newsletter
Device and browser information: This is technical information about the device or browser you use to access our website. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
Third party information: We may collect additional information about you from other third party sources where they have the rights to share such information and we have the rights to use it, for example, demographic data or title and employer data. We use this data to better understand our customers and to better market our services to you.
3. HOW WE USE THE DATA WE COLLECT
We use this data to operate our business and provide information to you.
Customize, measure and improve our website and services: To provide customized content and to measure which content is most helpful (or unhelpful) to our customers, which helps improve our website and our services. For example, if we notice higher visits to certain pages, we can improve our relevance by taking this into account.
4. OUR LEGAL BASIS FOR PROCESSING PERSONAL DATA (EUROPEAN TERRITORY VISITORS ONLY)
We provide the representations and information in this Section 4 in compliance with European privacy laws, in particular the European General Data Protection Regulation (GDPR). They are specific to persons located in EEA countries or Switzerland, so please don’t rely on the below, if you’re not in one of those countries.
If you are a visitor from the European Territories, our legal basis for collecting and using the personal data described above will depend on the personal information concerned and the specific context in which we collect it. "European Territories" mean the European Economic Area and Switzerland. For the purpose of this Privacy Notice, the term "European Territories" shall continue to include the United Kingdom, even after the United Kingdom leaves the European Economic Area following Brexit.
However, we will normally collect personal data from you where the processing is in our legitimate business interests to, for example, administer our platforms and services and fulfil our contractual obligations. In some cases we may collect and process personal data based on consent.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, including if you would like to better understand how our legitimate interests to process your data are balanced against your data protection rights and freedoms, then please contact us using the contact details provided under the “Contact us” heading below.
6. COOKIES AND RELATED TECHNOLOGIES
Cookies are small data files that are served by our platform and stored on your device. Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can better understand your interests.
Specifically, the AdRoll cookie we serve through the AdRoll platform for this purpose is named “__adroll”.
We may also drop cookies from our Advertising Partners for the purposes described above. For example, we drop cookies for the exchanges through which we buy ads, such as AppNexus and Rubicon and for analytics tools such as Pixalate which helps us measure viewabilty (meaning whether the ad was actually served and seen) and prevent fraud.
Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad and opt-out choices:
We may drop an __adroll cookie with value opt-out if you opt-out as described below and an AdRoll consent cookie to track your consent choices.
We may drop a __consent cookie that stores the choices you have made regarding data processing and advertising by AdRoll.
To get more information about the individual cookies dropped by our website, please see the Adjust Ad Preferences link on the footer of our website or in our cookie consent banner.
7. YOUR CHOICES AND OPTING-OUT
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:
We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
Please note that when using the ad industry opt-out tools described above:
If you opt-out your browser may still send us data, for example your IP address. However, we isolate this data and do not use it other than for accounting and, in some cases, for fraud prevention. If you have opted-out on that browser, we do not use this data to personalize ads or to track you.
If you use multiple browsers or devices we will additionally opt out those we have linked to you. Since we may not have all your browsers or devices connected back to your user, you may need to execute this opt out on each browser or device.
Other ad companies’ opt-outs may function differently than our opt-out.
To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”
Please note: Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
You can request that we stop email marketing to you. You can use the unsubscribe link in our marketing emails.
Some internet browsers allow users to send a "Do Not Track" signal to websites they visit. We do not respond to this signal.
In addition, if you are located in a European Territory you will also have additional data protection rights. These are described under the heading "Additional data protection rights for European Territory residents" below.
8. DATA RETENTION
We retain data for as long as necessary to provide our services and for the purposes described in this Privacy Notice. We retain cookie data such as device and browser information, ad data, and data collected on our Digital Properties associated with a cookie for up to 13 months and then delete it or anonymize it. We may also retain information as long as necessary to meet legal requirements, resolve disputes or enforce agreements.
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
10. INTERNATIONAL TRANSFERS
We may transfer the information we collect about you to countries (including the United States of America) other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. In general, these countries will be the countries in which we, our Advertisers, or our or their service providers operate.
Those countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice and take steps, where necessary, to ensure that international transfers comply with applicable laws.
For example, when we transfer your information from a European Territory to our parent company in the United States, we do so under the European Commission's Standard Contractual Clauses. These Standard Contractual Clauses are incorporated in the AdRoll Data Processing Addendum here.
11. ADDITIONAL DATA PROTECTION RIGHTS FOR EUROPEAN TERRITORY RESIDENTS
If you are a resident of a European Territory, you have the following enhanced rights under EU data protection law:
If you wish to access, correct, update or request deletion of your personal information, you can contact us using the contact details provided under the “Contact us about questions or concerns” heading below.
You can object to processing of your personal information, ask us to restrict processing of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “Contact us about questions or concerns” heading below.
Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Specifically, you can withdraw consent for us or our partners to drop our __adroll cookie and our partners’ cookies by clicking here or by withdrawing consent for AdRoll when you see a “consent banner” on a publisher or advertiser site which lists AdRoll or AdRoll Group as a vendor.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Territories are available here.)
12. CHANGES TO THIS PRIVACY NOTICE
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.
If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.
13. CONTACT US ABOUT QUESTIONS OR CONCERNS
If you have any questions about this Privacy Notice, our privacy practices you can contact firstname.lastname@example.org.